Business programme

The social nature of women has historically dictated their role in preserving and handing down national spiritual and moral values and traditions, be it in the context of families, intercultural dialogue, or the foundations of global peace and cooperation. A woman is the bearer of traditions, a keeper, and a conveyer. She passes them on to future generations. This relay race is what forms cultural heritage, people’s identity, and the cultural code that distinguishes them.

How are contemporary women fulfilling their mission as guardians of traditions? What role do traditions play in modern culture? Does today’s society need traditions? How does the mixing of traditions affect the development of cultures? What role do traditions play in forming a solidary society? How important are traditions in maintaining peace and trust? What is the role of corporate traditions? How are traditions transforming under the influence of modern technologies? What role do traditions play in economic development? How does globalization affect traditional cultural practices?

Moderator:
Elena Malysheva — Coordinator of the project of the Council of the Eurasian Women's Forum "Women for the Preservation of Traditions", Head, National Center for Historical Memory under the President of the Russian Federation, Russian Federation (Moscow)

Panellists:
Maryam Bint Ali Al-Misand — Minister of Social Development and Family of the State of Qatar, State of Qatar;
Nina Veysalova — Vice President, Association of Indigenous Peoples of the North, Siberia, and the Far East of the Russian Federation, Russian Federation (St. Petersburg)
Marina Medvedeva — Member of the Management Board - Managing Director, SIBUR, Russian Federation (Moscow)
Natalia Nikolaeva — Chairman, Chuvash Republican Public Organization Union of Women of Chuvashia, Russian Federation (Republic of Chuvashia);
Olga Nyuman — Coordinator of Socially Significant Projects, Member of the Management Board, Leningrad Regional Public Organization Vepsan Kond, Russian Federation (Leningrad region);
Gloria Sandoval Salas — Executive Director of the Mexican Agency for International Development Cooperation, Co-Chair of the Russian-Mexican Joint Commission on Cultural Cooperation, United Mexican States;
Nabeela Farida Tunis — Minister of Tourism and Culture of the Republic of Sierra Leone, Republic of Sierra Leone;

The problem of preserving traditional values, culture, and traditions is one faced by many countries around the world. This is due in part both to globalization processes and to geopolitical challenges. At the same time, the indigenous peoples of multi-ethnic countries have accumulated significant experience that ensures the preservation of their traditional knowledge. It is important to analyse this knowledge, to harness it to solve many of the problems currently facing humankind. Indigenous women play a special role in preserving and transmitting traditional knowledge and values, including the unique ecosystems and distinctive cultures of their regions.

What is the role of women in the sustainable development of territories and countries and the preservation of the traditional way of life, language, culture, and family values of indigenous peoples? How can we ensure a balance between industrial development and the preservation of the traditional ways of life and original lands of indigenous peoples? What practices for developing leadership potential and creating career opportunities for indigenous women can be replicated in other countries?

Moderator:
Yulia Yakel — Expert lawyer of the Association of Indigenous Minorities of the North, Siberia and the Far East of the Russian Federation, member of the Public Expert Council of the State Duma Committee on Nationalities, Russian Federation (Moscow)

Panellists:
Natalya Gonchar — Head of Corporate Relations Department, Sakhalin Energy LLC, Russian Federation (Sakhalin Oblast)
Roza Dolgan — Commissioner on the Rights of Indigenous Minorities in Kamchatka Krai, Russian Federation (Kamchatka Krai)
Anna Kotova — State Secretary - Deputy Head of the Federal Agency for Nationalities Affairs, Russian Federation (Moscow)
Anna Otke — Member of the Federation Council Committee on International Affairs, Russian Federation (Chukotka Autonomous Okrug)
Maria Luisa Ramos Urzagaste — Ambassador Extraordinary and Plenipotentiary of the Plurinational State of Bolivia to the Russian Federation, Bolivia
Svetlana Sangi — Chairman of the Regional Council of Authorized Representatives of Indigenous Minorities of the North of Sakhalin Oblast, Chairman of the Regional Public Movement “Union of Indigenous Peoples of Sakhalin”, researcher of the Regional Arts Department, Russian Federation (Sakhalin Oblast)
Lindiwe Nonceba Sisulu — Member of the jury of the L.N. Tolstoy International Peace Prize; Minister of Tourism of the Republic of South Africa (2021–2023); member of the "African National Congress" political party, Republic of South Africa;
Svetlana Chernyshova — Head of the St. Petersburg Regional Branch of the Association of Indigenous Peoples and the Far East of the Russian Federation, Chairman of the Association of Teachers of Native Language and Literature of Indigenous Peoples and the Far East, Russian Federation (St. Petersburg)

International cooperation in tourism is of great political, economic, and social importance. International tourist exchanges are a good way to establish good-neighbourly relations, intercultural communications between countries, interpersonal contacts, and the dissemination of first-hand information. The development of the tourism sector has a multiplier effect in over 50 related sectors of the economy.

The development of inbound tourism is a priority for all countries: it helps attract investments, develop SMEs, increase employment, and grow the economy.

What is the ideal tour itinerary? What ensures the success of inbound and domestic tourism projects and programmes? What international routes are a guaranteed hit? How are tourist preferences and the structure of tourist flows changing? What should the modern hospitality infrastructure look like? How can its investment attractiveness be increased?

Moderator:
Oleg Artemyev — Test cosmonaut, author of the blog “Cosmonaut's Notes”, Russian Federation (Moscow)

Panellists:
Lilly Ajarova — Executive Director, Uganda Tourism Board, Uganda
Elham Aminzade — Professor, University of Tehran, Iran;
Ekaterina Inozemtseva — Investment Advisor of REAM Management Limited Liability Company, Member of the Board of the Eurasian Women's Forum, Russian Federation (Tver region)
Anna Kalyagina — Chairman of the public organization “Union of Russian Compatriots in the Republic of Abkhazia”, President of the Abkhazian Tourism Union, member of the World Federation of Russian-Speaking Women, Abkhazia
Irina Makanova — Director of the Department of State Policy and Regulation in the Sphere of Development of Specially Protected Natural Areas, Ministry of Natural Resources and Ecology of the Russian Federation, Russian Federation (Moscow)
Natalya Masyagina — Rector, Moscow State University of Sport and Tourism, Russian Federation (Moscow)
Lestari Moerdijat — Vice President of the People's Consultative Congress of the Republic of Indonesia (Bicameral), Republic of Indonesia;
Elena Rakova — First Deputy Head of the Passenger Transportation Department of Russian Railways, Russian Federation (Moscow)
Barbara Rwodzi — Minister of Tourism and Hospitality Industry of the Republic of Zimbabwe, Republic of Zimbabwe
Inna Svyatenko — Deputy Chairman of the Federation Council of the Federal Assembly of the Russian Federation, Russian Federation (Moscow)
Nabeela Farida Tunis — Minister of Tourism and Culture of the Republic of Sierra Leone, Republic of Sierra Leone;
Alexandra Yakovleva — Acting Director, Kenozersky National Park FSBI, Russian Federation (Arkhangelsk region);

International cooperation is developing in numerous sectors, with foreign trade and investment projects among the top priorities. One new focus is the promotion of entrepreneurial and social projects to revive and popularize the traditions and folk art of different regions and countries. Women entrepreneurs play a key role in this process.

Could a cultural code provide a mechanism for cultural and economic integration? How are women’s entrepreneurial and social projects helping to revive and popularize traditions in different countries? How can we use modern marketing and trade formats to promote the cultural code of countries?

Recap of the ‘Cultural Code 2.0: Women’s Entrepreneurship’ competition.

Moderator:
Karine Khabirova — Chairman of the Board of Trustees, Territory of Happiness Charitable Foundation

Panellists:
Toraya Al Awadi — Chief Executive Officer, Thoraya Group, UAE;
Aida Salimova — Chairman of the Committee for the Development of Women's Entrepreneurship of the Bashkir Regional Branch of Opora Russia. Entrepreneur, public and scientific figure, Russian Federation (Republic of Bashkortostan);
Anna Starkova — Chief of Staff T.V. Bakalchuk - Director of Special Projects, RWB LLC, Russian Federation (Moscow)
Zulgimar Tagibova — Deputy Chairman of the Committee on Economic Policy, Investment and Entrepreneurship, Russian Federation (Republic of Dagestan)
Olga Khitrova — Deputy Chairman of the Yaroslavl Regional Duma - Chairman of the Yaroslavl Regional Duma Committee on Education, Culture, Tourism, Sports and Youth Affairs, Russian Federation (Yaroslavl Region);
Nadiya Cherkasova — Vice President, Chairman of the Women's Entrepreneurship Development Committee, All-Russian Non-Governmental Organization of Small and Medium Business OPORA RUSSIA, Russian Federation (Moscow)
Yuliya Shkolenko — Founder and President of the Women of Russia National Women's Prize Support Foundation;