20.09.2024 / News

The Eurasian Women's Forum discussed the cultural code of female entrepreneurship

On September 20, the final day of the fourth Eurasian Women's Forum, a thematic session "Cultural Code: Development of Women's Entrepreneurship" was held. Participants from different countries discussed women's business and social initiatives dedicated to supporting and popularizing traditions and folk art.

The session was moderated by Karine Khabirova, Chairperson of the Board of Trustees of the Territory of Happiness Charitable Foundation . She noted that the promotion of cultural traditions of regions and countries was reflected in the international competition Cultural Code 2.0: Women's Entrepreneurship. It was organized by the team of the Eurasian Women's Forum Council project Development of Women's Entrepreneurship, Wildberries, and the Committee for the Development of Women's Entrepreneurship of OPORA RUSSIA.

The head of the staff of T. V. Bakalchuk, Director of Special Projects at RVB LLC Anna Starkova , told more about the history of this project . The Wildberries project "Cultural Code of Russia" appeared on the initiative of Tatyana Bakalchuk: a brand truck arrived at SPIEF-2024 through Russian cities, thanks to which the Forum delegates could get acquainted with the best works of local Russian entrepreneurs from different regions. The competition "Cultural Code 2.0: Women's Entrepreneurship" was organized especially for the fourth Eurasian Women's Forum, which united more than 500 participants from 47 regions of Russia.

"The DNA of our company is the development of entrepreneurship and the unique culture of the country. The most important thing for us is supporting entrepreneurship, and first of all, local entrepreneurship. We understand how important it is to revive our unique traditions. Each region of Russia and each country has something that we want to reflect. That is why Wildberries has sections called "Cultural Code" and "Folk Art and Crafts", they are very popular. After the SPIEF, we developed the project and announced a second competition - for women. We will announce the winners today at the end of the session," said Anna Starkova .

Nadiya Cherkasova, Chairperson of the Committee for the Development of Women's Entrepreneurship of the All-Russian Public Organization of Small and Medium-Sized Entrepreneurship "OPORA RUSSIA", spoke about the growth of women's business, which was facilitated by the active development of remote technologies and marketplaces. According to her, against the backdrop of the growth of the creative economy, women's projects offer great opportunities for synergy.

Thoraya Al Awadi, CEO of Thoraya Group (UAE), spoke about her international projects that allow women to grow and develop. The expert noted that she invites models from all over the world to demonstrate her collections. According to Ms. Al Awadi, women cannot give young people advice for all occasions, but they should be examples for their children and employees, showing how to love their work and work hard.

The session was attended by the President of the Public Association "International Global Women's Leadership" (Republic of Kazakhstan) Khanzada Baltaeva , the founder and president of the Foundation "Women of Russia" Yulia Shkolenko , the Deputy Chairperson of the Committee on Economic Policy, Investments and Entrepreneurship of the Republic of Dagestan Zulgimar Tagibova , the Chairperson of the Yaroslavl Regional Branch of the All-Russian Public-State Organization "Union of Women of Russia" Olga Khitrova , the translator, publicist, author of books on the history and culture of Russia Elizabeth Heresh (Austria), the Deputy Chairperson of the Bashkir Regional Branch of "OPORA RUSSIA", the Chairperson of the Committee for the Development of Women's Entrepreneurship Aida Salimova .

They spoke about initiatives to promote traditions and culture at the regional and global levels: competitions, festivals, fashion shows, master classes, practices of using elements of national cultures in clothing and souvenirs.

At the end of the session, the winners of the international competition “Cultural Code 2.0: Women’s Entrepreneurship” were awarded in the Catherine Hall of the Tauride Palace.

The winners of the competition were:

• Urentsova Svetlana Nikolaevna , individual entrepreneur, Ufa (Nakolka.pro);
• Aganaeva Nurzhamal Niyazalievna , individual entrepreneur, Kyrgyzstan, Bishkek (Aiz Exclusive Cillection);
• Maykifer Ksenia Evgenievna , individual entrepreneur, Simferopol (Kefirmaykifer);
• Alieva Kamola Adkhamovna , founder, general director, Uzbekistan Tashkent (Look At Me);
• Perova Irina Pavlovna , individual entrepreneur, Moscow (Pas De Chale);
• Kiiko Yulia Sergeevna , director of the trade mark, Tver (Mama Virit);
• Smirnova Oksana Viktorovna , General Director, Kazan (7Korsetov);
• Lobova Yulia Valerievna , director, Kemerovo (Ohoome);
• Toktybaeva Bakhytkul , General Director, Kazakhstan, Taraz (Dana-Del);
• Siparova Svetlana Gennadievna , co-founder of the company, Belarus, Minsk (Mark Formelle).

The Fourth Eurasian Women's Forum is taking place on September 18-20 in St. Petersburg. The organizers of the EWF are the Federation Council of the Federal Assembly of the Russian Federation and the Interparliamentary Assembly of Member Nations of the Commonwealth of Independent States. The operator for the preparation and holding of the event is the Roscongress Foundation.

Official forum website: 2024.eawf.ru